About TYoung Communications

Tracy Young, Founder & President

Serving as a Fractional Chief Marketing Officer, I am a strategic marketing and communications executive specializing in the B2B healthcare space. Neither an ad agency nor a freelancer, TYoung Communications is a niche marketing strategy and communications consultancy that works with only a handful of clients at a time to provide each customer the level of personalized service they deserve—at a price point that delivers value.

Spanning smaller privately held companies, VC/PE-backed firms, and large public companies, from start-ups to decades-old legacies, I've worked with them all. My sweet spot is small- to mid-market companies needing seasoned marketing expertise to develop their brand, generate awareness, and drive growth.

Results. Not fluff.

We utilize a proven process to ensure you get the results you desire.

STRATEGY. We kick off our engagement by collaborating with key leaders of your team to identify your goals, then build the strategic plan necessary to achieve those goals.
BUDGET. We then create a detailed budget outlining the key costs for each marketing tactic, ensuring all items are agreed upon before any work is completed.
EXECUTION. Once the strategy and budget are defined, we execute the tactics, keeping you apprised at each step.
RESULTS. Throughout the process, we measure data, track outcomes, and pivot as necessary to ensure we deliver meaningful and sustainable results.

ways we can engage

Fractional Chief Marketing Officer

I provide Fractional CMO services to companies who need ongoing executive-level marketing and communications expertise but aren't yet able to support a full-time head of marketing. Learn more about the Fractional CMO model and how it can benefit your company.

Interim Chief Marketing Officer

We can serve as an Interim CMO if your existing marketing leader is on leave, you're conducting an extensive search process for a full-time candidate but need continuity in the interim, or you're not sure of the direction you want to take but know you need support on a short-term basis.

Marketing Audit

For clients who already have an existing marketing team or agency but need a "second opinion," we offer a deep-dive evaluation that ensures:

you have the right people on your team, including vendors, who are aligned with the CEO's goals.
your marketing budget is appropriate to achieve the outcomes expected of the team.
your execution plan is appropriate, within budget, and you have an effective outcomes measurement system in place.

One-time Project

We have engaged with clients for single, outcomes-focused projects that may include:

a website, digital, or social media audit
a sales audit to review and refine sales collateral, proposals, and presentations
CRM selection, population, deployment, optimization
voice of the customer surveys, testimonial/reference campaigns
market/competitive analysis, brand positioning, core messaging
building a content library, including brochures, fact sheets, case studies, and white papers

yOUR PARTNER FOR

STRATEGIC MARKETING COMMUNICATIONS

now through february 1, save 5% on a 3-month contract or 10% on a 6-month contract

now through february 1, save 5% on a 3-month contract or 10% on a 6-month contract

now through february 1, save 5% on a 3-month contract or 10% on a 6-month contract

now through february 1, save 5% on a 3-month contract or 10% on a 6-month contract

now through february 1, save 5% on a 3-month contract or 10% on a 6-month contract

now through february 1, save 5% on a 3-month contract or 10% on a 6-month contract